Google and Bing make Search Engine Optimization (SEO) a must-have for online businesses..
In both the eCommerce and web marketing agency Denver, there is a clear need to localize content to increase customer satisfaction and improve SEO ranking. Let’s review some tips that will help you to develop a professional localization strategy for your business. This will allow you to increase SEO and reach new markets through organic ranking.
Content Localization Is A Benefit
Before we discuss the best tips for improving your content location strategy, let’s review why you should even consider it. Content localization simply means translating your website, blog posts, and related material into multiple languages.
Localization allows you to make your content accessible to more people. It also improves multilingual website ranking and searches engine ranking. You can get many other benefits from content localization, such as:
- The positive brand image of a multiculturally-inclusive company
- Accessibility results in higher customer engagement levels and higher conversion rates
- International sales have an impact on revenue.
- Increased industry authority leads to more B2B networking opportunities
- Always Start With Original Material
Content localization starts with the original content. Your content creators should focus on unique, creative titles, topics, and content that will draw new readers. Reiterating the same old ideas and opinions is not an original idea.
Instead, create original content about industry trends, case studies, and tutorials about your products and services for your audience. Localization will be easier once you have enough quality content.
- Keep The Vocabulary Simple
Your content creators must keep their vocabularies short to allow for localization. You should avoid using technical terminology, complicated words, and overly complex sentence structuring.
This will make it easier for your content to be localized and faster. It will also result in better SEO rankings and faster turnaround times.
- Select Trending Languages
It’s not a good idea that you jump into content localization using multiple languages at once. There are many languages in every industry. Choose the most popular ones. you can choose from a variety of global languages that will attract a significant audience to your website.
For specific purposes, you should only choose niche languages such as Greek or Eastern European Slavic. European languages, for example, should be a top priority if you are looking to expand into Europe.
Local search plays an important part in your business’ visibility within language-specific regions. Take the time to consider content localization a strategic decision. Choose only a few languages to use in your content localization strategy.
- Slect Your Tools Carefully
Localization of content is different from one-to-one translation. Localization is a different process than one-to-one translation. You need to be able to use appropriate tools to tackle translation. Use services and platforms to assist you with the translation of content. Never translate content yourself.
- Language-Specific SEO Matters
Multilingual SEO requires that content creators get creative with the phrases and keywords they use. Each language you use on your website will need SEO optimization that is specific to it.